Lumio
Engagement: brand refresh, design system, and a shipped marketing site.
Lumio came to us mid Series A with a logo drawn by a founder who had since hired a head of marketing. The brand was not wrong so much as five years old. We ran onboarding in week one and had the first components in their repo by week three.
What we delivered
| Phase | Output | Status |
|---|---|---|
| Discovery | Audit and moodboards | Done |
| Brand | Logo, palette, type | Done |
| System | 40 components, Figma and code | Done |
| Site | Next.js marketing site | Shipped |
The design system was the part that stuck. Their engineers ship UI without us now, which was the point.
Related: Atlas Foods, same approach, very different industry.