Client onboarding playbook

Updated July 1, 2026

Our week one ritual. It was the same for Lumio and Atlas Foods, and it will be the same for you.

The week

1. Kickoff call. Goals, constraints, and who actually decides.
2. Access and audit. Brand assets, analytics, the competitors you worry about at 2am.
3. Moodboards. Three directions. You pick one, we kill two.
4. First components. Something real in your repo by Friday.

The part that is not a meeting

Before the kickoff call, we ask our agent to read everything we already have on you and draft the doc:

sevra push ./northwind --brain northwind-studio
# then: "read everything on this client, draft the kickoff"

It reads the notes, the playbooks, and every past engagement, and it comes back with the questions we forgot to ask.

Ship something real in week one. Momentum beats polish this early.