Decision: price by outcome, not by hour
Decision. We price engagements by outcome and scope. Never hourly.
Why. Hourly punishes us for being fast and punishes you for asking questions. We got good at design systems and our invoices went down, which is a strange way to run a studio. Outcome pricing puts both sides on the same side of the result.
What it changed. It shaped how we scoped Lumio and Atlas Foods. Both came in on a fixed number, and in both cases we made more than we would have billing time.
The trade-off we accepted. Scoping takes real work up front, before anyone has paid us. Some conversations end there. Worth it.